Everything comes from somewhere. It’s a fact so self-evident it hardly feels worth saying. But beyond this obvious truth, provenance is a powerful industry. As a capitalist tactic, it addresses the problem of anonymous mass-production through the added-value of meaning. And it is everywhere. As such, our daily routines have fundamentally changed. No longer a simple succession of actions, they are now a complex sequence of meaningful objects, objects that reveal stories reflecting our moral and personal character. In the shower we lather with locally produced handcrafted soap. Our coffee packaging reassures us that the Ethiopian crop worker – his name is Abraham – earns a living wage. The mug we drink from, as told by the sales clerk, is a Scandinavian classic. We slice into a tomato, knowing that at the farmer’s market we shook the farmer’s hand. These things make us feel good; they reaffirm our egos, assuage our guilt, and remind us that we are interested and interesting individuals. It is 8:30 in the morning.
– The Trouble with Provenance de Brendan Cormier en Volume
